Channel Letters: Giving a New Dimension to Branding with Bold Letters

 

Typically channel letters are easily the most frequented signage type for businesses attempting to build attention grabbing professional imagery that is visually conspicuous. These three-dimensional letters that are customized are commonly found display on shopfronts, office types of buildings and retail shopping centres. They provide a subtle chic, of advertising your image at any time of the day or night with the aid of electric lights incorporated inside, thus the term illumination. In the following sections, we will explain what channel letters are, some of their advantages and ways in which they can further benefit your company.

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What Are Channel Letters?

Channel letters comprise volumetric letterforms formed from such materials as metals and acrylonitrile butadiene styrene (ABS). These can even be designed with a small bulb inside the letter to keep it lit in darker surroundings. These are mass produced channel letters and are ordered separately and mounted on the face of the building which tends to be more aggressive on looks and concept.

There are several types of channel letters, including:

Front-Lit Channel Letters: The most commonly used letter and sign type. The letter face is lit and presents a bright images as viewed directly in front of the letter.

Back-Lit (Reverse-Lit) Channel Letters: Lighting system behind the elements used to show letters to the readers and other audiences. These are sometimes referred to as halo letters.

Combination-Lit Channel Letters: These incorporate both the front-lit and back-lit channels, thereby providing an effect that is both intricate and sophisticated.

Non-Lit Channel Letters: These are for businesses that do not need to lit up their signs; non-lit channel letters provide the classic 3D look to signs, only that there are no internal lights.

Benefits of Channel Letters

High Visibility: Channel letters are made to be visible. At night and in the day. Their three dimensional nature and the lights in them allow them to be seen far away in the night and even daytime bringing your business into the focus even in zealous markets.

Customizable: The channel letters can be altered as per your wish on the size, font, color or illumination. Moreover, this helps with coherence of all the signage with the company image.Reassuringly, even if you lean towards a designer that favours futuristic concepts or one who prefers traditional styles, channel letters will be designed to your satisfaction.

Durability: Most of them are made up of aluminum and acrylic and therefore very durable. They are able to withstand rust, change in colors and weather conditions which will assist in keeping your signage fresh and new in some years to come.

Energy Efficiency: LED lighting is quite a common option when it comes to the illumination of channel letters. These kinds of lights are very effective in saving energy and their last for long providing an opportunity to cut down on energy expenditure if the signs are on24 hours of the day.

Professional Appeal: It has been noted that the Synthetic Channel Letters are associated with professionalism and dexterity. The letters are visually appealing which in turn works for the positive recognition of the business in the market.

Channel letters are common and they are found in various fields including:

• Retail Stores: Many merchants incorporate channel letters in the store for an aggressive store front.

• Restaurants and Cafés: Channel letters are very ideal in nay business for the entirety of the establishment to be appealing, this includes the addition of halo effect.

• Office Buildings: Channel letters serve to enhance the professional face of the offices especially for corporate offices.

• Shopping Centers: Most shopping malls and plazas have illumination channel letters for different shops or the name of the mall itself.

Installation and Maintenance

Whenever you need to deal with channel letters, professional installation is quite critical. The issue is that every letter is installed separately, meaning that meticulous attention to detail is needed to be able to fix and secure the letters constantly over time. Also, in case your channel letters are lit up, electrical wire soldering and hooking of wires should be done care fully, this is to avoid cases of switching on only for the letters to have black outs or not to glow properly.

Channel letters are pretty low maintenance in terms of change since there is the use of LED lights. However, certain upkeep such as regular inspections and periodic cleaning will ensure that no dust, soil or other unsightly materials coat over the letters so as to enhance their aesthetic appeal.